Warrnambool is the retail and administrative hub of the south-western coast of Victoria.  The town is located approximately 225km west of the Melbourne Central Business District.  The town is situated on the Pacific Highway, providing excellent regional and local accessibility for the surrounding population.

The city centre is the most significant retail, commercial and services precinct in Warrnambool and the property is situated in the heart of the city centre on the block bounded by Lava Street (north), Leibig Street (east) and Koroit Street (south).

The Warrnambool Target property is part of the Warrnambool City Council Centre Revitalisation and Streetscape Project.  The Project has commenced and involves substantial upgrades to main city streets, improvement of footpaths, vehicle and public transport connections, landscaping, pedestrian crossings and street furniture.

The site is immediately south of Coles supermarket (2,000m2) and adjoins the Council owned at grade carparks which provide direct access to the site and main streets.

Warrnambool City Council has conducted residential master planning to the north of the City and these designated growth areas will support population growth in the medium to longer term.